In my spaI ranked my own company to the top of Google without an agency, built the rebooking campaigns that kept the book full, and then built a content platform because social was the gap I could not hire my way out of. Steph: the Google #1 story with specifics: which terms, which city, how long it held, and any result from your spa or a client you can publish with a number.
What the seat covers
- Google Business Profile and local search. Categories, services, photos, reviews, posts. For a spa, the map pack is where bookings come from, and most profiles are half finished.
- Social that books. Content organized by what it does for the business (first bookings, rebookings, easier consults) rather than by what looks good. Executed by your team, by Opteva, or by whoever you already pay, with me directing it.
- Rebooking and win-back campaigns. Email and text to the patients you already have, timed to treatment cycles. The cheapest bookings you will ever get.
- Reviews and reputation. The system that asks, the response cadence, and what to do about the one-star.
- Offers without discounting. Same-week openings, memberships, staff picks. Ways to fill a slow day that do not train patients to wait for a sale.
- Agency and freelancer oversight. If you pay someone for marketing, I set the brief, read the reports and tell you whether you are getting what you pay for.
- Compliance in marketing. Before-and-after consent, claim discipline, what can and cannot go in a caption.
What you get each month
- A monthly marketing review against bookings, not impressions: what brought patients in, what did not, where next month's effort goes.
- The Google Business Profile maintained and improved, with the numbers tracked.
- A content and campaign calendar your team or your vendor can execute, with the reasoning attached.
- One campaign to the existing patient list each month, timed to treatment cycles.
- Steph: whether you want to say you will manage their agency, and anything else you commit to monthly.
How an engagement runs
- The audit first. Two to three weeks across all four areas, so the seat starts with a ranked list, not a guess.
- Thirty-day setup. Access, baselines, the first dashboard, the first fixes that pay for the month.
- The cadence. Steph: days or hours per month, remote or on site, how the month is structured.
- Term and price. Scoped after the audit, once I know what the seat actually needs to cover.
Who this is for
Owners who post when they remember, pay an agency they cannot evaluate, or have a Google profile they set up in 2019 and have not touched. You do not need more marketing. You need someone to decide what it is for.
Not for: spas looking for a content factory. The seat is judgment and direction. When execution is needed, it is scoped separately or handed to Opteva.