Three layers: what I built in my own spa, engagements that will go on record, and real cases described without names. Every number here names where it came from.
Steph: the numbers you are willing to publish from your own spa: years, locations, states, providers trained, revenue scale if you want it, the Google ranking, retention or rebooking figures you remember.
Steph: which engagements will go on record (Tech Alley / Kim? WBH? others?). For each: name, role, one quote, one number, which seat it was.
Steph: three or four anonymized engagements in the format "Single-location spa, Midwest, $1.8M. Problem. What changed. Result." Ideally one per seat.
Opteva is the content platform. These quotes are about it specifically, and they are listed here so they are not mistaken for fractional engagements.