Not a generic AI tool. Each client carries a stored voice profile covering tone, audience, the phrases they use and the ones they refuse. Every generation runs through it, so the writing sounds like that business instead of like the category.
I built it because I had been the owner sending the draft back with "this isn't really us" and no notes. That is the problem it solves, and it is why it works differently.
For the fractional practice, Opteva is a tool the marketing and technology seats can deploy when a spa needs consistent social and nobody on staff has the hours. It is not a requirement of any engagement.
Writes in the client's own voice
A stored voice profile per client, not one house style applied to everybody on a roster.
Publishes through GoHighLevel
Facebook and Instagram, through the social planner the business already runs. Nothing goes out without a human approving it.
Runs a compliance check first
Every post passes a guardrail that blocks medical claims, unsourced statistics and pricing before it can publish.
Stores no protected health information
Designed from the schema up to stay out of the clinical stack. No BAA required, nothing sensitive to leak.
That is the honest list. Other platforms, scheduling queues, self-serve install and white label are in progress. Ask me and I will show you exactly where each one stands rather than give you a launch date.